The Creativity Prize is not restricted to specific topics. Instead, its criteria are defined by general guidelines. This allows the Creativity Prize to cover a broad range of water-related subjects.
The Creativity Prize is awarded to an innovator or pioneer in any water-related field whose work can rightfully be considered a "breakthrough". The work might be an invention, a research paper, a new technology, or a development project. It can relate to any branch of any water-related discipline. What matters is its importance and originality, and that it achieves something significant. For instance, it might contribute to increasing available water resources, or to alleviating scarcity, or to minimizing pollution. It might make a material contribution to water conservation or to effective water management.
Moreover, the work should provide a solution which is useful to society, contribute to development and social upliftment, be practical, environmentally friendly, and cost-effective.
Note: Nominations for the Creativity Prize must be made by a university, institution, or government agency, which may nominate individuals to the Prize. Individuals may not nominate themselves or others for the Creativity Prize.
The topic for each of the four specialized branches of the Prize vary with each award. As a rule, the topics are selected for each round in consideration of the most pressing water-related issues faced anywhere in the world. More emphasis, however, is placed on the concerns of arid regions, since the problems in these areas are more widespread and serious.
The topics for the current award are as follows:
1st Branch – Surface Water
Topic: Innovative Methods for Rain and Runoff Water Modeling
2nd Branch – Groundwater
Topic: Assessment and Control of Radioactive Contamination in Groundwater
3rd Branch – Alternative (non-traditional) Water Resources
Topic: Innovative Methods for Water Production from Non-Traditional Water Resources
4th Branch – Water Resources Management and Protection
Topic: Remote Sensing and GIS Applications for Water Resources Management